Wednesday, February 4, 2009

January Auto Sales Resume Freefall

Looks like the parachute was vastly undersized. Both the absolute and adjusted numbers showed downward acceleration. The results for the three largest Japanese companies were off by ~28%. GM, F, and the company formerly listed as C saw declines of 49%, 41% and 55%. I don't see how C can survive on those numbers.

Not much to say other than "cliff-diving".

Both Hyundai-Kia and Subaru had modest increases, which in this environment is like doubling sales. For individual brands, Chrysler saw the worst, with a staggering 69% decrease from January of 2008. Since January of 2006 Chrysler sales have fallen by 78%, beating Pontiac by a few points for the worst performance among active brands.

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